Geographic information systems
(GIS) use computer-based mapping to improve your decision making. GIS can
be as simple as using computers to draw maps, perhaps showing the locations
of resources such as customers or suppliers, or it can be as complex as
you want it to be! Anything from media planning, sales territory analysis
and customer profiling can be made more effective using a GIS.
Applai combines the use fuzzy
logic to capture business rules and knowledge with the powerful GIS products
of Geoconcept from Kingswood
and Prospex from Beacon
Dodsworth. This allows you to access and utilise the geographical component
that is known to be in around eighty percent of the data typically held
by businesses and public authorities.
In the decision support environment,
business knowledge enhanced GIS can link information such as postal geography,
retail locations and the transportation network with business trends and
relationships, often expressed in the terms that only soft computing techniques,
like fuzzy logic, can capture. This offers the planner the ability to evaluate
product potential and deliver effective promotional strategies and highlight
where opportunities exist, all visualised on a map.
Fuzzy logic techniques are
already being successfully applied to routing and scheduling, traffic control
and bank branch/store location planning.
For more information contact