Corporate Profile 
Applai the business intelligence company  

Applai brings over 100 man years of computing experience and over 30 years experience of the successful application of Artificial Intelligence and business intelligence techniques to solve problems ranging from reducing customer attrition rates by 40% at a leading financial institution to developing control techniques for nuclear fusion.  

Based in Altrincham, near Manchester, Applai is headed by Bill Edisbury, CEO, Roger England, company secretary and Stewart Hanson, technical director. In addition to taking hands-on responsibility for a number of current projects, Applai uses a network of associates, agents and consultants across the UK.  

In addition to supplying business intelligence software tools, Applai also provides specialist consultancy services in the application of these tools.  

Applai is a business partner to  

Inform GmbH, provider of "fuzzyTECH" business and engineering systems, the leading software for advanced decision support using fuzzy logic, and the Riskshield range of products.  

The Haley Enterprise a leader in case and rule based reasoning solutions.  

Applai is an agent in the UK for 

Higher Level Systems Ltd, provider of the Assistum suite of tools for business knowledge management.  

Applai provides full training for all its partners and agents software.  

Applai's customers include  

Abbey National 
Accurate Business Solutions  
Royal Mail  
Halifax Bank  
UKAEA Fusion  
C&C Food Research Association  
Capital Bank, and many more.  
Bill Edisbury 
Chairman Bill Edisbury 
Bill has worked in all aspects of computing with both Lloyds/TSB Bank and British Gas. As Manager of AI products at Lloyds/TSB he was responsible for the design and implementation of artificial intelligence systems which have successfully supported a number of customer focused initiatives and marketing strategies. He is a regular speaker at conferences and has published widely on the business application of new and emerging technologies. He has also served on several EPSRC and European Commission committees. 
Roger England 
Company Secretary 
Roger England
Roger has worked as a consultant and project manager in the engineering and IT areas. He managed the UK National Transputer Support Centre and aided the formation of its associated spin-off companies. Recently he has specialised in the application of parallel processing techniques and intelligent access into very large data sets, technology transfer and the role of SME's.
Stewart Hanson 
Technical Director 
Stewart Hanson
Stewart is an experienced specialist in leading edge embedded control and parallel processing applications. After managing projects to ISO 9001 standards in the areas of scientific instrumentation and industrial control, he worked for a technology transfer agency, before joining Applai in 1997.
Paul Thompson, Darren Whobery 
  Paul has extensive experience as a software engineer and team leader in the area of high-technology transfer. His particular interest is software quality, and as Quality Manager, he guided his previous organisation to ISO 9001 certification. He is a trained TickIT auditor and a member of the Institute of Quality Assurance.  
Darren has a strong background in using artificial intelligence in the financial services sector, particularly modelling for credit scoring and marketing.

For further details of Applai and our services you can contact us using traditional methods at :  
    Applai Ltd  
    Atlantic Business Centre  
    Atlantic Street  
    WA14 5NQ  
    Phone:  +44 (0) 16 19 29 98 99  
    Fax: +44 (0) 16 19 26 95 20 
 or e-mail us